“I created characters for years, considering them just artistic projects. The Joycosplay course opened my eyes: every asset is a potential source of recurring revenue. I applied the audit methodology and identified 12 uncapitalized monetization streams for an old series.”

Context & Results

• Initial Situation: Graphic characters used only in personal projects.
• Action: Complete portfolio audit and classification as intellectual assets.
• Concrete Result: 3-year licensing contract for use in digital content, generating passive income.